Drop It, Don’t Slap It: The Smart When & How of Serum Application
“Serum lagake bhi glow na aaye toh samajh lo timing hi galat tha… bas wahi toh Galti Se Mistake ho gayi!” 😅Yes, serum hi toh hai — but when you apply it, how much, and with what sequence can literally make or break your skincare game. It’s not a magic potion, but when used right, it can feel like one.
In this guide, we’re breaking down when to use serum for the best results, which type works when, and how to apply it like a pro — minus the 7-step TikTok drama.
Why Timing & Sequence Matter More Than You Think 🧪
Serums are potent — they contain active ingredients in high concentration. Their job? To target specific skin concerns like dullness, acne, pigmentation, ageing, etc. But here’s the catch: they’re not moisturisers, and slapping them on randomly (or after oil) means you’re probably wasting that ₹1,499 bottle.
✔️ Apply after cleansing and toning✔️ Before moisturizer, facial oil or sunscreen✔️ Let it sink in for 30–60 seconds
Most serums are water-based and designed to go first (after toner). According to dermatologists, applying them correctly ensures they penetrate deeper, work faster, and don’t get blocked by heavier layers.
Morning vs Night: Which Serums Go When? 🌞🌙
Let’s face it: subah ka serum aur raat ka glow alag hote hain. Certain ingredients do better when the sun’s out, others need moonlight and a good 8-hour Netflix binge nap.
🌞 Morning Serums
- Vitamin C: Antioxidant that protects against sun damage and pollution
- Niacinamide: Reduces oil, inflammation, and strengthens barrier
- Hyaluronic Acid: Deep hydration before sunscreen
- Peptides: Support collagen during the day
🧴 Always layer SPF 30+ on top. Vitamin C without sunscreen = mission failed.
🌙 Night Serums
- Retinol / Retinoids: Cell turnover, anti-aging, acne fighter
- AHAs/BHAs: Exfoliate, fade marks, unclog pores
- Ceramides: Rebuild and calm skin
- Bakuchiol: Retinol alternative for sensitive skin
Night is when your skin heals, repairs and resets. This is when strong actives do their best work.
The Ideal Time & Frequency to Use Your Serum ⏱️
🚫 Don’t layer strong actives like retinol + AHA/BHA together unless your skin is trained for it. Zyada pyaar bhi kabhi kabhi jala deta hai.
Step-by-Step Guide to Applying Serum Like a Pro 💁♀️
1. Cleanse
Double cleanse if you’re wearing SPF or makeup.
2. Tone (Optional)
Use a gentle toner — it preps skin and helps serum sink better.
3. Apply Serum
Use 2–3 drops or a pea-sized amount. Pat gently, don’t rub like you’re scrubbing a thaali.
4. Wait a Bit
Let it absorb for 30 seconds to 1 minute. You can hum “Tum se hi…” while waiting. 💁♀️
5. Seal with Moisturiser
Locks in the serum and prevents evaporation of actives.
6. Sunscreen (AM Only)
Never skip it. Especially with Vitamin C, acids or retinol in routine.
Tips to Boost Serum Performance 💡
- Damp skin = better absorption (esp. for hyaluronic acid)
- Don’t use dropper directly on skin — avoid contamination
- Layer from thinnest to thickest (serum → lotion → cream → oil)
- Avoid alcohol-based toners that can dehydrate skin before serum
- Sensitive skin? Use barrier-boosting serums first, actives later
The Monsha’s Smart Serum Ritual 💆♀️
We at The Monsha’s don’t just believe in pampering — we believe in purposeful pampering. That’s why our at-home facials include skin-type-based serum layering rituals — backed by skin science.
✨ Need hydration? We use hyaluronic + niacinamide✨ Want glow? We pair Vit C with calming peptides✨ Acne-prone? We balance with green tea, BHA and barrier boosters
📍Book The Monsha’s facial in Delhi NCR / Noida / Gurugram today.
TL;DR 📝
- Apply serum after cleansing and before moisturizer
- Morning: Vitamin C, Niacinamide, Hydrators
- Night: Retinol, Acids, Ceramides
- Use 2–3 drops, don’t overdo
- Don’t mix multiple actives unless skin can handle
- Wait 30 seconds before layering
- Always use SPF with morning actives
FAQs 🙋♀️
Can I use serum both day and night?
Yes! Hydrating and calming serums like HA or niacinamide are safe 2× daily. Actives like retinol/acid should be used in moderation.
Is serum enough without moisturizer?
No. Most serums need to be sealed in with a moisturizer — else they may evaporate and leave skin dry.
Do I need to wait before applying next product?
Just 30–60 seconds is enough for most serums to absorb.
Can I layer two or more serums?
Yes, if they’re compatible. Use the lighter one first and don’t go beyond 2–3 layers max.
When will I see results from serum use?
Depends on the active, but most people see visible change in 2–4 weeks with consistent use.